Multi-Market Strategy | UGC | Creative Direction
Global Marketing Operations
UnitEd Jewish Education
The Challenge
UnitEd Jewish Education is a major B2G initiative connecting and supporting Jewish educators and communities worldwide.
After October 7, the need for Jewish education and global connection grew dramatically, making it essential to build UnitEd’s digital presence.
The goal was to showcase its real-world impact, strengthen trust among partners and donors, and create a global framework adaptable to three markets and languages: English, French, and Spanish.
The Strategy
Built a scalable multi-market infrastructure blending optimized paid distribution with organic growth engines. Instead of simply translating the same content, we developed distinct content pillars (around history, community value, and Jewish pride) tailored to each market. To reduce reliance on restricted paid advertising and use the budget more efficiently, we expanded distribution through local creators, schools, partners, and institutional pages.
The Result
Formed a global distribution system that boosted partner visibility, strengthened donor trust,and fostered internal pride by showcasing fieldwork impact directly to the community.
32.9K
Cross-Channel
Audience Growth
-50%
Reduction in paid
campaigns budget
900+
Global content
distribution
