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Content Strategy | Paid Media | Social Media
Brand Launch
Studio Gursha
The Challenge
Launching Israel’s first pan-African chef cuisine required building a new culinary narrative. The challenge was introducing unfamiliar flavors and culture while maintaining a premium, high-end chef vibe.
The Strategy
Developed a content strategy focused on authentic, educational storytelling to spark curiosity and demand. The launch was supported by audience research, PR, paid campaigns, and social content, helping generate strong initial buzz and engagement.
The Result
Contributed to making the restaurant the #1 most-booked restaurant in Israel on the country's leading dining reservation platform.
#1
Most-Booked
Restaurant
13%
Conversion
Rate
5.5x
ROAS
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