Marketing Strategy | Social Media | Paid Media
Healthcare
Medica Medical Centers
The Challenge
Healthcare marketing often feels clinical and cold, making patient trust difficult to build. Medica needed to strengthen its digital presence, increase demand, and coordinate marketing across four medical centers.
The B2B2C environment added another layer: complex procedures, medical technologies, and industry collaborations had to be translated into clear, relevant content from the patient’s perspective.
The Strategy
I reshaped Medica’s organic and paid marketing around the human side of patient care and practical medical education. Working closely with leading physicians, we turned professional knowledge and real patient concerns into accessible video content, UGC, and localized Meta campaigns tailored to each center.
The work also included collaborations with major medical technology companies, including Medtronic, AMI Technologies, Johnson & Johnson, da Vinci robotic surgery systems and more. Rather than focusing only on the technology, we communicated its value through the questions that matter to patients: how it supports treatment, recovery, safety, and quality of care.
The Result
-33%
Ad Performance Costs
318%
Audience Growth
X2
Engagement & Views
